20/09/2016 - Alibaba Group celebrates the wine: 'Le Rovole' and 'Natale Verga' are among the most successful brands

Le Rovole and Natale Verga are among the Italian brands that achieved major success during the event.

Alibaba Group has celebrated “Tmall 9.9 Global Wine & Spirits Festival” – the first event to be entirely dedicated to wine and spirits with the purpose of promoting growing popularity of wines and spirits imported by Chinese consumers, especially among new generations. More than 100,000 wines and spirits from 50 different countries have had access to the Chinese market of 434 million consumers.

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